Podcast stats – Podtrac, Ripple, and Feedburner

For the last couple of weeks I’ve been trying out a combination of Feedburner, Podtrac, and Ripple stats services with Startup BizCast, and I figured I’d post my thoughts on the three. Maybe others have different ideas. I’d love to hear them in the comments on this post. This isn’t exactly small business advice, so it’s a bit off topic for this blog. But, stats reporting seems to be a big problem with podcasts.

Podtrac: I had severe trouble setting up this service. It turns out if you have podpress stats turned on, Podtrac won’t work. After a week and a half trying to get Podtrac to help me figure out what was wrong, it was finally up and running. I like Podtrac’s system well enough, but I’ve noticed two different times since I started with them that they’ve just “taken the day off”. One of the days was this week, on Thursday the 29th. No stats were recorded or reported for any of the episodes on that day. I find it rather hard to believe there wasn’t at least one download of my five episodes plus promos. I also don’t like that Podtrac’s stats are only updated once per day. I’m a stats junkie, so I like logging in and seeing updated numbers. I also don’t much like the color scheme on their measurement page — blue on blue just doesn’t work for me. I do like their tools, though. The podcast player is a good one I think, and their listener survey feature would be nice if I could get anyone to fill it out for me.

Ripple: Ripple was easy to set up and the stats appear to be accurate. You can review your stats via RSS feed, which is a cool feature. The problem I have with them is that, unless I’ve missed it, they don’t have a page where you can compare your downloads by episode by day. That seems to be something huge they’ve left out. One huge advantage they have is that they report nearly real-time stats, updated once an hour throughout the day.

Feedburner: Feedburner’s stats were only really designed to pick up feed downloads, and they seem to do that very well. If you put separate download links in your blog post, you can use the Feedburner enclosure link, which allows them to pick up the stats. But, to do that you have to post the podcast enclosure on your feed, then go get the Feedburner enclosure link, then post it on your blog. That’s really a pain in the rump, if you ask me. Feedburner updates stats throughout the day, but there’s a 24-hour lag on reporting.

Unfortunately, none of these services do everything I want and do it well. I’d really rather use ONE stats service, but it appears that I’ll continue to use a combination of all three. Again, if you know of a service that updates frequently, catches everything, and has a good measurement report setup … I’d love to hear about it!

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One Response to “Podcast stats – Podtrac, Ripple, and Feedburner”

  1. Have you looked at Blubrry statistics? http://www.blubrry.com/podcast_statistics/ If you are still using PodPress, there are specific directions to get Blubrry Statistics working in the “Getting Started” page, as the same issue you had with PodTrac exists for Blubrry as well (Bug is in PodPress). If you switch to PowerPress plugin (An upgrade to PodPress), you can access your Blubrry Statistics directly from your WordPress dashboard.