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Startup BizCast #13 – How to Write a News Release (Steve Mullen)

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SHOW NOTES:

There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem!

In episode 13, I go solo (i.e. with no interview) for a show all about news releases. It’s broken into five chapters:

1) What is a news release?
2) The structure of a news release
3) How to get started writing
4) “Dos and Don’ts”
5) Social media news release elements

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Other links mentioned in this week’s episode:
EndGame Public Relations News (www.endgamepr.com/news)
Digg (www.digg.com)
Technorati (www.technorati.com)

If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Coming Soon: New Episode with Tips on How to Write a News Release

Another great episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, is in production! I had an interview lined up, but at the last minute was forced to reschedule, so I decided to talk about something I’ve planned to do an episode about for a while — news releases. I’ve done episodes on how to distribute them, so it’s only proper that I give some tips on how to write them! In episode 13, which should publish tomorrow morning, I’ll go over (among other things) the structure of a news release, how to get started writing one, and some “dos and don’ts”.

Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

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Small Business Recommended Reading (8-27-07)

Hi everyone!  Here’s this week’s Small Business Recommended Reading!

U.S. small businesses less upbeat on economy-poll
Washington Post 

The 10 Biggest Mistakes Freelancers Make, and How to Avoid Them
Note: Easily applies to small business owners too!
Freelance Switch

100 Small Business Audio Podcasts
Anita Campbell (BIG thanks to Anita for including Startup BizCast!)

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Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced Selling Podcast. Bill and I discuss sales tactics and how not to seem like a used car salesman.

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Other links mentioned in this week’s episode:
Caskey Training (www.caskeytraining.com)
Caskey Blog (www.billcaskey.com)
Advanced Selling Podcast (www.advancedsellingpodcast.com)
EndGame PR Podcast Production (www.endgamepr.com/podcasts)

If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Coming Soon: New Episode on Selling Yourself and Your Small Business

This week’s episode is in production, and it looks like a good one. I’m joined for episode 12 of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, by Bill Caskey. Bill is the founder of Caskey Training, a company that helps teach professional salespeople how to be better at what they do. Bill and I talk about how to sell yourself and your small business. Here’s a preview — desperation is your biggest enemy!

The show should be published tomorrow (August 21) morning. Make sure you get it as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Alley or Blubrry!

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Small Business Recommended Reading (8-21-07)

Hi everyone!  Here’s this week’s Small Business Recommended Reading.  I apologize for being a day late.  I’m still digging out from being on vacation last week!

Small-business owners vent their regulation frustration
Seattle Post-Intelligencer

Most Expensive States For Doing Business
Smallbusinessblog.Freedomvoice.com

Do You Make These Mistakes With Your Web Site?
RK Web Blog

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Startup BizCast #11 – Five Simple SEO Tips for Small Businesses (Steve Mullen)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

I’m on vacation, but the show goes on! In this solo episode, I give five tips on improving your site’s search rankings. To give you a preview (taking a suggestion from a comment on this blog), here are the tips:

1) Write good page titles
2) Maintain your website
3) Blog
4) Gather links
5) Utilize social media and social bookmarking sites

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Other links mentioned in this week’s episode:
EndGame Public Relations
Google Appears to Have Banned Reciprocal Linking

Digg
Del.icio.us
Ma.gnolia

I want to hear YOUR small business advice! If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Startup BizCast’s theme music is Dangerous Toys by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Startup BizCast #10 – When to Quit Your Day Job (Jonathan Phillips)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

Happy 10th show to Startup BizCast! In episode 10 of the small business advice podcast that’s shorter than your coffee break, we talk about knowing when it’s time to strike out on your own. If you’ve ever thought about becoming a small business owner or professional freelancer, you know that unless you’re pushed into it by a layoff or firing, it’s tough deciding when to make the move.

My guest for this episode is Jonathan Phillips, a freelance web designer, musician, and founder of the blog Freelance Folder, which gives advice on freelancing and entrepreneurship.

In honor of Startup BizCast’s 10th show, I’ve got new theme music! It’s a song called Dangerous Things, by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

I want to hear YOUR small business advice! If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

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Small Business Recommended Reading (8-7-07)

Here’s this week’s small business recommended reading … one day late!

5 Reasons To Do Business On-The-Level
Freelance Switch

Are You Holding Your Company Back?
Young Entrepreneur

Yes, Your Email Could Make The Front Page Of The Newspaper
AllBusiness

Take Note of New Tax Breaks for Small Firms
Washington Post

Breathing new life into your small business
Newsday

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Coming Soon: New Episode on Freelancing and How to Know it’s Time to Quit your Day Job

A new episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, is in production and will be released soon! In episode 10, I’ll have NEW THEME MUSIC(!) and an interview with Jonathan Phillips of Freelance Folder, a blog about entrepreneurship and freelancing. He and I will talk about the difference between small business ownership and freelancing, and how to know it’s time to give up the day job.

Last week’s episode barely made it inside my publication “deadline” of Wednesday, but this one will most likely be out before lunchtime.  Be sure to subscribe via RSS or iTunes so you get it as soon as it’s released!

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