Startup BizCast #9 – TV News Coverage for your Small Business (Jennifer Wishon)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Pickle

SHOW NOTES:

Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. While most business owners understand at least a little about advertising, many don’t know how to approach TV reporters and pitch a story.

On Startup BizCast #9, we’re talking about how to approach a TV reporter about a story, what opportunities exist at stations for stories about small businesses, and some “dos and don’ts” for seeking coverage. My guest is Jennifer Wishon, a bureau chief and reporter from WDBJ TV in Roanoke, Virginia. I met Jennifer when we both participated in a roundtable discussion on media relations, and I was very happy when she agreed to appear on my show.

Be sure to stick around after the interview, as I’ll address a question from a listener who wanted some recommendations for increasing sales of her self-published book!

Links to sites mentioned in this week’s episode:
Gracian de Paul: Transforming America’s Youth

I want to hear YOUR small business advice! If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voicemail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Tags: , , , , , ,

, , , , , ,

Post to Twitter


Note: Startup BizCast is a dofollow site, which means the Wordpress "nofollow" link attribute has been turned off. Legitimate commenters will be receive credit for links in comments. Spam comments will be captured by filters and/or deleted quickly.

Comments are closed.