Startup BizCast #13 – How to Write a News Release (Steve Mullen)

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There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem!

In episode 13, I go solo (i.e. with no interview) for a show all about news releases. It’s broken into five chapters:

1) What is a news release?
2) The structure of a news release
3) How to get started writing
4) “Dos and Don’ts”
5) Social media news release elements

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Other links mentioned in this week’s episode:
EndGame Public Relations News (
Digg (
Technorati (

If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voice mail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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