Startup BizCast

I’ve been remiss in promoting myself on this blog, so I’m going to rectify that now … and I hope you excuse the commercial and I promise this won’t be a regular occurrence

If you run a business or other organization that is interested in joining the podcasting revolution, please consider contacting EndGame PR Podcast Production, which is a service of my PR firm, EndGame Public Relations, LLC. Podcasting is an outstanding way to drive traffic to your website and brand yourself as an expert in your field. I have 15 years of communications experience, split evenly between radio journalism and public relations. The benefit of this dual experience is that I have the audio production skills to make your podcast sound great, and the PR skills to make sure everyone knows about it.

If you have any questions, don’t hesitate to contact me!

Steve Mullen
President
EndGame Public Relations
EndGame PR Podcast Production
Email

We now return you to your regularly scheduled blog…

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SHOW NOTES:

Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. While most business owners understand at least a little about advertising, many don’t know how to approach TV reporters and pitch a story.

On Startup BizCast #9, we’re talking about how to approach a TV reporter about a story, what opportunities exist at stations for stories about small businesses, and some “dos and don’ts” for seeking coverage. My guest is Jennifer Wishon, a bureau chief and reporter from WDBJ TV in Roanoke, Virginia. I met Jennifer when we both participated in a roundtable discussion on media relations, and I was very happy when she agreed to appear on my show.

Be sure to stick around after the interview, as I’ll address a question from a listener who wanted some recommendations for increasing sales of her self-published book!

Links to sites mentioned in this week’s episode:
Gracian de Paul: Transforming America’s Youth

I want to hear YOUR small business advice! If you have tips or feedback on this or other episodes, the best way to contact me is to leave a voicemail by calling (206) 984-0860. If you prefer, you can email me or leave a comment in this blog post. If you enjoyed this podcast, please consider leaving a review on iTunes.

Tags: entrepreneurs, media relations, podcasts, public relations, small business advice, startups, television news

entrepreneurs, media relations, podcasts, public relations, small business advice, startups, television news

 

 Startup BizCast Episode 9 [9:10m]: Play Now | Play in Popup | Download

Posted in: Podcast Episodes by Steve Mullen
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A new episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, is in production! In episode 9, my guest and I will be talking about tips and tricks for getting television news coverage for your small business. Joining me for this episode is a TV news reporter, who will provide “inside knowledge” on the best ways to develop relationships with reporters, plus how and when to call the station when you have a great story to tell a reporter about.

The show is running a little on the late side, as my guest interview was unavoidably delayed. I expect to publish the show this evening. Don’t miss it!