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Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen)

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SHOW NOTES:

Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week’s episode, I go solo to give 10 tips to help small business owners who are fortunate enough to secure an interview during a television news program. Live or even taped interviews can make even the most seasoned pro a bit nervous, but with preparation it can provide a wonderful boost for your business!

In this week’s BizCast Brief, I give details about a smackdown of the SBA, a look at the top cities for businesses, and a survey that charts out how small businesses are competing with larger companies when it comes to employee benefits!

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Small Business Recommended Reading (9-26-07)

Here’s this week’s Small Business Recommended Reading! Some details on these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Hill Hearings Scrutinize SBA for Not Implementing Programs
The Washington Post

Minneapolis is No. 1 in MarketWatch study of best metro centers for business
MarketWatch

Small Business Owners Innovate to Compete with Big Business Holiday, Bonus Practices
(Trackback URL)
Surepayroll via PRWeb

One Blogger Asks: Is the Grass Really Greener on the Web Workers Lawn?
Web Worker Daily

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Coming Soon: New Episode with Tips for TV News Interviews

After a one-week break necessitated by me being extremely busy with clients of my public relations firm, another Startup BizCast episode is in production and almost ready for release! Episode 16 of the small business advice podcast will cover 10 tips for a better TV interview. Getting an interview on the TV news can be GREAT for your business, and hopefully these tips will help you get the most from it.

I expect to publish the show before lunchtime tomorrow. Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

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Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

We’ve talked about search engine optimization on this podcast before, but there’s a search engine function that might even be more useful to businesses that sell products or services only in a specific area. Local search can give search engine users your business’ name, address, phone number, and even a map to the location.

In Startup BizCast 15, I interview Laurie Baldwin, co-founder of Richmond, Virginia search engine optimization and search engine marketing firm NetSearch Direct. She gives us the rundown of what local search is, and how small business owners can utilize it.

I also launched a new feature this week called BizCast Brief. In each week’s show, if time permits, I’ll do a rundown of the previous week’s small business news. This week I have stories about how much small business owners spend online, how much they’re marketing online, and a new product from Dell that’s designed for small businesses. Listen for it and let me know what you think!

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Other links mentioned in this week’s episode:
NetSearch Direct (www.netsearchdirect.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Coming Soon: A New Startup BizCast Episode and a New Podcast Feature

Hi all! The next episode of Startup BizCast is in production and on the way. Episode 15 will feature small business advice on using local search to help your customers find your website *and* your physical business location. I expect to have the show published before lunchtime tomorrow (Wednesday 9/12).

Something new is coming in this episode, by the way. Starting in episode 15, when time allows, I’ll be doing what I call BizCast Brief. It’s a quick newscast-style rundown of interesting small business news that’s come out in the previous week. I thought it would be a great companion to the Recommended Reading post I do once per week. While I’m on the subject, Recommended Reading, which is posted generally on Mondays or Tuesdays, will move to Wednesdays or Thursdays … since I want to make sure I have links in it that point to the stories I discuss in BizCast Brief. Confusing? Hopefully not!

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What Would You Like to Hear on Startup BizCast?

I would like Startup BizCast to be as much listener-driven as host-driven. That’s why I’m asking you … the blog visitor, podcast listener, and small business owner … the following question: What would you like to hear?

  • Is there some small business problem with which you’ve been wrestling?
  • Is there an issue you’re curious about?
  • Do you have an idea for an interviewee?
  • Are you an expert in a subject that you think small business owners should learn about?

If the answer is “yes” to any or all of the above questions — please contact me! The best way is via voicemail, so I can use your comments in the show. The number to call is 206-984-0860. If you’d rather, you can use the contact form on the Startup BizCast blog to send me an email (http://www.startupbizcast.com/contact-startup-bizcast) or send it direct to info@startupbizcast.com. Finally, you can call me, Steve Mullen … your host … at 804-382-0017.

Thanks for your input and your help making Startup BizCast a better podcast!

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Small Business Recommended Reading (9-11-07)

Hi everyone! Here’s this week’s Small Business Recommended Reading!

Small Business Online Spending To Top $70 Billion (Jupiter Research Study)
Web Pro News

Small-Business E-Commerce Revenue to Swell (survey)
eMarketer

Dell Throws Small Business a Storage Line
Small Business Computing

Warning: What Every Small Business Should Know Before They Start an E-Newsletter Campaign
Internet Marketing in the Midwest

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Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

In small business you can’t just rest on your laurels once you’ve built a successful organization. It’s best to make moves that will help it continue to grow. This growth can take a number of forms, including expansion to new locations, expansion of existing locations, selling dealerships, and selling franchises. In episode 14 of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, we discuss the last of those options — franchising.

My guest this week is Rob Gardner, who has worked for the last 10 years with a variety of companies to help them plan and execute their franchising plans. Currently he’s the VP of Franchise Development for Gutter Genius, a Richmond, Virginia-based firm that manufactures and installs metal gutter protection products. Gutter Genius has already sold a number of dealerships and is taking steps to begin selling franchises.

Try GotoMyPC free for 30 days! For this special offer, go to www.gotomypc.com/podcast.

Other links mentioned in this week’s episode:
Gutter Genius (www.guttergenius.com)
How to Franchise Your Business (A franchising checklist found at AllBusiness.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Coming Soon: New Episode on Franchising your Small Business

The next episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, is in production and nearly ready to go! In episode 14 I interview Rob Gardner, a franchising expert. He provides tips and information on what it takes to move your small business into the world of franchising.

I expect to publish the show before lunchtime tomorrow. Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

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Small Business Recommended Reading (9-4-07)

Hi everyone! Here’s this week’s Small Business Recommended Reading!

WSJ Relaunches Small Business Channel
MediaPost Publications

10 Magazines Every Small Business Should Read
The Shop Floor (trackback)

3 Simple Tips For Building Trust
Solo Entrepreneur (trackback)

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