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Startup BizCast #21 – Alternative Advertising (Mike Brown)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

First off … Happy Halloween!!!

As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to these conclusions, you might look into alternative forms of advertising. My guest this week is Mike Brown. He founded Handvertising USA, a company with an extremely novel way of advertising. He’s found a way to get people to voluntarily have advertisements stamped on their bodies! Mike and I talk about his company, as well as other forms of alternative advertising and why they are an important consideration for your small business.

In this week’s BizCast Brief, I have stories about the impact of the San Diego wildfires on small businesses, a survey for Britain’s Small Business Week, and a small business guide from Black Enterprise Magazine.

Links mentioned during this week’s episode:
Handvertising USA (www.handvertisingusa.com)
Fighting Back Podcast (www.fightsma.org)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Small Business Recommended Reading (10-31-07)

Happy Halloween! Here’s this week’s Small Business Recommended Reading! Some details on these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

These business losses are not a small matter
San Diego Union-Tribune

Small Businesses Seek More Support (U.K.)
SmallBizPod

Black Enterprise Presents its Small Business Success Guide
PR Newswire

About to buy a business? Put facts first.
Houston Chronicle

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Coming Soon: Advice on Alternative Advertising

Happy Halloween! Your weekly fix of small business advice from Startup BizCast is in production and coming soon! This week I’m talking with Mike Brown with Handvertising USA, about alternative ways your small business can advertise. The new show will publish tomorrow.

Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

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Startup BizCast #20 – Your Small Business Elevator Speech (Jan Wallen)

Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

SHOW NOTES:

When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you’re not really impressing them? What you need is a pre-prepared elevator speech. An elevator speech is a short description of your job and/or business. The elevator speech gets its name because it’s so short it could be delivered during an elevator ride. My guest this week, Jan Wallen, is a business mentor and author. She’s written an e-book called “Promote yourself without bragging! Your elevator speech and what to say next…” Jan gives us advice on how elevator speeches can be effective, and how to develop your own.

In this week’s BizCast Brief, I have stories about a survey of rural small business owners, what makes a small business owner tick, and the most profitable small business in Italy!

Also in this episode … listener feedback!

Links mentioned in this week’s episode:
Turn What You Know Into Cashflow (www.turnwhatyouknowintocashflow.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Startup BizCast Recommended Reading (10-24-07)

Here’s this week’s Small Business Recommended Reading! Some details on these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Rural Small Business Owners Say Broadband Service Critical to Success
Yahoo Business (via PRNewswire)

Discover Polls Reveal True Character of the American Entrepreneur
Businesswire

Italian mafia rakes in $128 billion annually
Earthtimes.org

Keep customers by keeping them happy
Newsday

Find a niche and let the game plan begin
LA Times

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Coming Soon: Advice on your Small Business Elevator Speech

Another episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, is on the way! In production is episode 20, which covers small business elevator speeches. My guest has written an e-book on the subject, and will give us advice on how to get started creating your own.

The new show will publish tomorrow. Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

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Podcast Alley Problems Solved

Just a quick note to let you know that if you were having trouble accessing Startup BizCast at Podcast Alley, the problem is now solved.

A new listener send me a voice mail that mentioned a problem with episodes 19 and 18 having the same interview but different introductions. I checked the RSS feed and the files, and everything was intact and not corrupted. This apparently was a Podcast Alley problem. The Podcast Alley people tell me they were under attack by some bots, and that attack was causing some trouble with their indexing of podcasts. They partially shut down the site for a while yesterday afternoon, and appear to be back up and running full speed.

A big thanks to Will from Washington D.C. for alerting me to the problem! I’ll be using a portion of his voice mail in my next episode.

-Steve

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Startup BizCast #19 – Small Business Logos (Rob Marsh)

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SHOW NOTES:

In this episode, we’re talking graphics. A first impression is important in business, and when you have a small business it’s absolutely critical. A great business logo can let people know you have a professional operation. My guest this week is Rob Marsh from Logoworks by HP, a Utah-based graphic design firm that specializes in corporate logos. Rob discusses his company’s affordable system for providing corporate logos to small businesses, how important logos are for small businesses, and how you can use your logo once you have it.

In this week’s BizCast Brief, I have stories about continued problems with an SBA women’s business center program, Intuit’s small business campaign, and FOX Business.

Links mentioned in this week’s episode:
Logoworks by HP (www.logoworks.com)
Inside Small Business (smallbusiness.logoworks.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Small Business Recommended Reading (10-17-07)

Here’s this week’s Small Business Recommended Reading! Some details on these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Congress may force action on women’s contracts
Bizjournals

Intuit Offers $50,000 Reasons to ”Just Start” Your Own Business (trackback)
Intuit (via PRWeb)

Fox Goes Into Business (trackback)
Suitably Flip

Free Software for the SMB
TechNewsWorld

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Coming Soon: New Episode on Small Business Logos

It’s nearly time for another episode of Startup BizCast! In show #19 I’ll interview Rob Marsh from Logoworks by HP, a graphic design firm that specializes in corporate logos. Rob will give us tips on how to get a great looking logo for your small business, and on how to use it!

I expect to publish the show before lunchtime on Wednesday. Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production on the EndGame PR website.

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