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Startup BizCast #33 – What is News? (Steve Mullen)

Ever wonder how news outlets decide what to report and what not to report on? In this episode of Startup BizCast I go solo, and try to give you an explanation, as well as some tips to beef up the newsworthiness of your news release or story idea. I didn’t mention this in the episode, but let’s make sure this is clear — I’m talking about traditional media. Things like new media and social media … well, that’s another episode.

In this week’s BizCast Brief: Health insurance a problem for small business owners, Wal*Mart in the SEO business, and help for your 2008 business plan.

Mentioned in this week’s episode:
VaHigherEd.com
New Year’s Resolution Checkups

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


Get each episode as it’s published: RSSiTunesBlubrryPodcast Pickle

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Small Business Recommended Reading (1-30-08)

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Study: Most Small Firms Don’t Offer Health Insurance
WashingtonPost.com

Where Google, Amazon.com, and Wal-Mart collide
ValleyWag

Free 2008 Small Business Planning Guide Available at MoreBusiness.com
News Release (PRWeb)

A budget is a road map every small business needs
Newsday

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A New Podcast from EndGame PR Podcast Production

If you’ve paid attention during Startup BizCast, you will have heard a mention of EndGame PR Podcast Production. That’s the service (run by EndGame Public Relations, LLC) that produces this podcast. The service now has a new show, and I wanted to make sure you know about it!

VaHigherEd Podcast, which brings you the voices of Virginia Higher Education, is produced with the Virginia Community College System. During upcoming episodes, students, educators, and administrators from Virginia’s Community Colleges will describe their experiences in higher education and explain how they’re utilizing Virginia’s educational excellence.

The first episode of the program was published this afternoon. You can listen on the VaHigherEd Blog, via RSS, or on podcast directories such as Blubrry and Podcast Alley. We expect to be available on iTunes soon, but in the meantime you can subscribe using this link. Or, you can just click the play button below!

Enjoy!

PS – A new episode of Startup BizCast is due on Wednesday, January 29!

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Startup BizCast #32 – Marketing During a Recession (Shama Hyder)

Most experts agree the United States is in an economic downturn, mostly as the result of the subprime lending fiasco. Whether you think we’re about to go into a recession, are already in a recession, or will never reach recession status, it’s safe to say that small businesses will have to change their tactics. My guest this week has some advice. Shama Hyder, co-founder of After the Launch, a marketing firm in Dallas, TX, has five tips for marketing your business in a recession.

In the BizCast Brief: Sleepworking, blogs and journalists, and BusinessWeek bashes technology.

Links mentioned in this week’s episode:
After the Launch (www.afterthelaunch.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


Get each episode as it’s published: RSSiTunesBlubrryPodcast Pickle

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Small Business Recommended Reading (1-23-08)

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Managers Use ‘Sleepworking’ To Make Business, Tech Decisions
InformationWeek

Brodeur Journalists Survey Identifies Blogs’ Influence on Traditional News Coverage
Marketwire Press Release (via Yahoo Finance)

Tech ‘Solutions’ Your Small Biz Can’t Use
BusinessWeek

Small Business Podcasts Help Expand Your Business

Small Business Mavericks

Taking the pain out of PR
MySmallBusiness (Australia)

SMALL BUSINESS 101: Office energy savings for your business
LondonTopic.ca (Canada)

Overtime pay: A ticking time bomb
Fortune Small Business

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Startup Bizcast #31 – Women in Small Business (Susan Wilson Solovic)

There’s little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video news and information site for America’s small businesses, SBTV.com. She also recently authored a book called The Girl’s Guide to Building a Million-Dollar Business. She discusses why women are successful entrepreneurs, and provides tips for women who want to build their own business “empire”.

In this week’s BizCast Brief, I have stories about business trouble at the SBA, AllBusiness.com’s “State of the Union” for small businesses, and US News & World Report’s “diss” of small business ownership as a career.

Links mentioned in this week’s episode:
The Girl’s Guide to Building a Million-Dollar Business on Amazon.com
SBTV.com

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


Get each episode as it’s published: RSSiTunesBlubrryPodcast Pickle

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Small Business Recommended Reading (01-16-08)

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

SBA Tackles Employee Morale
Washingtonpost.com

3rd Annual ”State of the Union” Study for Small and Mid-Size Business Released
Reuters

The Most Overrated Careers
US News & World Report (Hat tip to Small Biz Labs)

A List of General and Niche Social Media Communities
doshdosh.com

Small Business Advocate: Refuse to participate in recession talk in 2008
commercialappeal.com

8 cost-cutting ideas for ’08
dailybreeze.com

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Coming Soon: New Podcast Episode About Women in Small Business

A new episode of Startup BizCast is in production and will be on the way soon!  Episode 31 will feature the usual dose of small business news as well as a look at women in small business.  My guest, entrepreneur and author Susan Wilson Solovic, will tell us how women entrepreneurs are doing well, and also why it seems their businesses are STAYING small.

Episode 31 will be published during the morning hours of Wednesday, January 16.  Download early and often!

Make sure you get each episode as soon as it’s available, by subscribing via iTunes, RSS, or at podcast directories like Podcast Pickle or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

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Startup BizCast #30 – When Business Partnerships Go Bad (Joy Butler)

Partnerships are a big part of small business ownership, mainly because we can’t do everything ourselves. And, whether those partnerships are alliances between supplier and retailer, or two people who agree to run a business together, it’s critical to make sure you have a solid agreement in place. The reason for this is that without that agreement, when things go south it can get quite messy. My guest this week is corporate attorney Joy Butler, who has tips on how to form partnerships and what to do when they go bad.

In this week’s BizCast Brief, I have news on President Bush’s recent comments about small businesses and taxes, a new survey about disaster preparedness among small business owners, and a survey that tells us very little about the relationship between birth order and entrepreneurship.

Links mentioned in this week’s episode:
Joy Butler (www.joybutler.com)
Joy’s Business Transactions Blog (www.businesstransactionsblog.com)

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

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Small Business Recommended Reading (1-8-08)

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

SurePayroll Insights Survey Finds Birth Order Unimportant to Entrepreneurship
SurePayroll.com (news release)

Disaster Planning Low Priority for Small Business
Datamation

Remarks by the President on the Economy
Reuters

How to stay afloat amid soaring gas prices
Financial Post

Big trends in small business, part 2
USA Today

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