Comments on: Startup BizCast #32 – Marketing During a Recession (Shama Hyder)

By: Dallas Marketing Firm-Internet Marketing | Outsource Marketing & Consulting Services - After The Launch

Wed, 30 Jan 2008 04:21:04 +0000

[...] can check out and download the podcast here. It’s only 10 minutes long. (What’s a Podcast-? A podcast is like a radio series [...]

By: Steve Mullen

Steve Mullen — Wed, 23 Jan 2008 23:36:12 +0000

That’s always a tough question. I won’t put myself out there as an expert on this one, and it’s difficult to speculate if I don’t know what type of business you have, but I would say just think about what kinds of companies are complementary, but not competitive, to your own. Then, look at the companies in your immediate area and see if there are any logical matches. Two examples off the top of my head…

-A local motel putting restaurant coupons in its rooms in exchange for advertising space on the restaurant’s placemats or menus.

-A plumber offering a discount on installation for items purchased at a hardware store, in exchange for the hardware store recommending the plumber to its customers.

Obviously unless you know a cross-promotional partner already, making contact will involve a cold call. But, most small business owners have learned not to be worried about that.

By: John

John — Wed, 23 Jan 2008 23:18:14 +0000

I read the “After the Launch” site’s tips and they were helpful. I especially like the networking and cross-promotion idea. I guess the only question is how and where to find someone to cross-promote with. That seems a little more difficult…but certainly possible for anyone in any kind of business!