Startup BizCast

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Microsoft officially 425 years behind the times
Channel Register (UK)

Small Business Owners Select Barack Obama as Top Candidate, But GOP as Best Party
Yahoo Finance (via Business Wire)

Small Business Week Information
SBA.gov

Democrat calls for Blackwater probe, alleges tax fraud
Boston Globe

The Top Ten Regs Small Businesses Love to Hate
AllBusiness

National Small Business Week in the United States is April 21-25 this year, and Startup BizCast will be offering something special to mark the celebration of small business ownership! Details are still being worked out for the Startup BizCast Small Business Week Contest. I expect to make an official announcement next week about prizes.

One prize that I CAN talk about right now will be an opportunity to be interviewed and plug YOUR business during the episode of Startup BizCast that airs during small business week!

More details are coming, so be sure to check back on the blog and listen to the show!

If you have an idea for a prize, OR if you’d like to “donate” a prize in exchange for promotional consideration .. PLEASE contact me! I’m thinking of things like free small business counseling or online tools that are useful for small business owners, but I’m open to other ideas.

While I’m posting, I may as well give you a preview of this week’s Startup BizCast. In episode 39, which will publish tomorrow morning, we’ll hear from Jody Keenan. Jody is the Director of the Virginia Small Business Development Center and will have some tips for us about how to operate your small business during a weak economy.

There’s not much that’s more important in small business management than figuring out how much to charge for the products and services you offer. According to this week’s guest, however, there needs to be a system involved in setting those prices, and the best price for a small business owner is not always the lowest one. This week I interview Per Sjofors from Atenga, a strategic pricing consulting firm. He gives us some tips on figuring out your pricing the right way.

To receive a copy of the article “Ten Common Mistakes Companies Make in Pricing their Products or Services” that was mentioned during the interview, visit Atenga’s website and register. They promise not to sell your name or email address.

In this week’s BizCast Brief, I have stories about women small business owners worrying more than men, and a contest to help your small business.

Links mentioned in this week’s episode:
Atenga (www.atenga.com)

Startup BizCast is produced by EndGame PR Podcast Production, a service of EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley

Tags: entrepreneurs, pricing strategy, small business news, small business opinions, startups

entrepreneurs, pricing strategy, small business news, small business opinions, startups

 

 Startup BizCast Episode 38 [12:26m]: Play Now | Play in Popup | Download

Posted in: Podcast Episodes by Steve Mullen
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I’ve made fun of the trend in the past, but I’m going to give it a shot.

Yes. I’m now Twittering.

I set up my account today and plan to use Twitter to send out brief updates on what’s going on with the show. I’ll Twitter about things like interviews scheduled, minor changes to the production schedule or the show format, and things like that. I may also slip in an occasional announcement about EndGame Public Relations. You can access my Twitters by subscribing to my Twitter feed, visiting my Twitter page, or going to the Twitter page I created here on the Startup BizCast blog.

Feel free to add me as a Twitter friend. I haven’t yet figured out how to invite you to do that, so if someone can help me out … I’d appreciate it!

Here’s this week’s Small Business Recommended Reading! Details on some of these items are also available during the BizCast Brief segment in this week’s Startup BizCast episode.

Women are corporate worriers: survey
The Age (Australia)

Small Business Guru Announces Launch of the Bootstrap Experiment
PRWeb (news release)

The 7 Stages of a Referral Generation
Duct Tape Marketing

Busting the Small-Business ‘Free Money’ Myth
KOAM TV

Don’t let a ‘great’ business opportunity cloud your judgment
Indianapolis Star

Three Tips to Reduce the Burden of the Estate Tax
FOX Business

Did you know you can SUBMIT news for Startup BizCast’s Recommended Reading feature? If you have small business-related news, send us a link and we’ll take a look!

Pardon me while I shamelessly beg for your vote. I figure if the presidential candidates are doing it, why can’t I?

If you’re a listener and/or fan of Startup BizCast, why not show it? There are a number of different places online where your input would help Startup BizCast’s visibility, thus helping more people find the show. Here are just a few ways you can help:

1) Leave a review on iTunes! Click here to access Startup BizCast’s iTunes Store.

2) Digg me!  Click here to Digg Startup BizCast and individual episodes of the show.

3) Click here to vote for the show on Podcast Alley.

4) Subscribe! If you haven’t subscribed via RSS, iTunes, or any of the podcast directories in which Startup BizCast is listed, please do so. This is a benefit for you, since you’ll receive the latest episode delivered to you as SOON as it’s available!

A new episode of Startup BizCast is in production and will be on the way soon! This week I interview Pers Sjofors from strategic price consultant Atenga. He has tips on how to set the prices for your goods and services. He has a lot of great information for us, so be sure to download early and often!

Episode 37 38 [oops ... lost track] of Startup BizCast will be available on Wednesday, March 5. Make sure you get each episode as soon as it’s available by subscribing via iTunes, RSS, or at podcast directories like Podcast Alley or Blubrry!

Startup BizCast is produced by EndGame PR Podcast Production. For more information on how your business can take advantage of the social media revolution, visit the podcast production page on the EndGame PR website.

I wrote a blog post on my business blog, Media Relations & SEO PR, that might be of interest to podcast listeners and podcasters themselves. It hit me recently that podcasting is actually more like print media than it is broadcast. Check out the post here:

Seven Ways that Print Media is like Podcasting