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Startup BizCast #46 – Attracting Customers (Jimmy Vee and Travis Miller)

I’ve had a lot of “firsts” on this show recently. Just a couple of weeks back I had a co-host for the first time. This week, in episode 46, I have two guests at the same time! Jimmy Vee and Travis Miller are co-authors of the book “Gravitational Marketing: The Science of Attracting Customers”. They bring us some advice on advice on how to pull customers toward your business … without spending a lot of money.

I do have one correction from this interview. I referenced episodes of Startup BizCast that talk about online news release distribution. Those episodes are #5 and #7 … not #7 and #10 as I said. Those episodes can be found by scrolling back through the blog to summer 2007 … or by going to the 2007 archive. One cool bonus if you listen to those shows — you’ll get to hear the catchy old Startup BizCast theme music!

Links mentioned in this week’s episode:
Gravitational Marketing (www.gravitationalmarketing.com)

Feedback Hotline: (206) 339-4366

Startup BizCast is produced by BizPodz, the business podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


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Small Business Recommended Reading (4-29-08)

Here is this week’s Small Business Recommended Reading list:

Book Review: The Complete Idiot’s Guide to Guerrilla Marketing
American Entrepreneurship

Size Matters
US News and World Report

Building your first business Web site
Fortune Small Business (via CNNMoney.com)

When Content Isn’t King
Small Business Internet Marketing Blog

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Startup BizCast #45 – Small Business Contest Winner (Grant Mucha)

It’s time to hear from the winner! This week I interview Grant Mucha, the lucky winner of the Startup BizCast Small Business Week Contest. He was selected next week and wins about $2,000 worth of prizes. In episode 45, I talk with him about his business, Degrama, and how he became a small business owner. Just so you don’t think I’ve switched formats, he lays some small business advice on us!

In this week’s BizCast Brief, Bush on SMB, UK bosses want pregnancy details, and social networking for SMB in Baltimore.

Links mentioned in this week’s episode:
Degrama (www.degrama.com)

Feedback Hotline: (206) 339-4366

Startup BizCast is produced by BizPodz, a business podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


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Startup BizCast Small Business Recommended Reading (4-23-08)

Happy U.S. Small Business Week!  Here is this week’s Small Business Recommended Reading list:

City trying out Net platform to give small business a lift
Baltimore Sun

Bush Says Small Businesses Will Lead US Economic Recovery
Voice Of America

[UK] Bosses want ‘more rights’ to question candidates about pregnancy
More Th>n Business

It’s National Small Business Week. Should you care?
Fortune Small Business (via CNNMoney.com)

Small Business Marketing Unleashed: Blogging For Business
WebProNews

Consultant: Great time to start own business
Portsmouth Herald News (NH)

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Podcast Production Service has a New Name

A quick self-promotional post:

EndGame PR Podcast Production, the service of EndGame Public Relations that’s responsible for Startup BizCast, has been renamed BizPodz! The name change comes for two reasons. The first is that the old moniker was too long. I wanted to reflect that the podcast production service was part of a PR firm, and it accomplished that goal, but beyond that it was just too hard to remember.

The second reason for the name change is that I wanted the name to show what the service actually “does”. BizPodz Podcast Production specializes in working with organizations of all types — profits, nonprofits, and even government entities — to create quality podcasts and other audio productions.

For more information on the service, check out the home of BizPodz on the EndGame PR website. To view a news release about this announcement, go to the EndGame PR News page.

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Here Are Your Winners

I encourage you to listen to this week’s episode of Startup BizCast, as it’s different than anything I’ve ever done before. But, in case you haven’t heard …. here are the winners of the Startup BizCast Small Business Week Contest!


Grand Prize:
Grant Mucha of Degrama

Second Prize: Pam Buttikofer of Proud Papa Gifts

Third Prize: Ray DiDia of ABCPayroll

I have an interview scheduled with Grant, and assuming nothing unexpected happens you’ll be hearing from him in SB #45!

Happy Small Business Week!

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Startup BizCast #44 – Contest Winner Announcement and Listener Advice (with co-host)

This is a very special episode of Startup BizCast. Not only is it finally time to announce the winners of the Startup BizCast Small Business Week Contest, I brought in a co-host to help me with it. Plus, we get to talk about advice from our listeners!

In this episode I team up with my wife and fellow public relations practitioner, Jennifer! We conduct the drawing for the contest, and announce the grand prize winner as well as the second and third place winners. We also discussed the best advice given by you, the listeners, in your contest entries. It’s a fun episode that’s unlike any Startup BizCast before it!

In this week’s BizCast Brief, I have stories about video from Small Business Week festivities, Dell revamps the Vostro, and a new place to match business buyers and sellers.

Startup BizCast is produced by EndGame Podcast Production, a service of EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.


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Small Business Recommended Reading (4-16-08)

Happy Tax Day! Here is this week’s Small Business Recommended Reading list:

National Small Business Week Forum Streaming Video
Small Business Administration SBW Website

Dell Updates Vostro Small-Business Laptops
PC Magazine

Selling your business? Click here
Fortune Small Business (via CNNMoney.com)

Working in a small business can make you sick
ZDNet.com

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Contest Closed!

At 9pm eastern tonight, the Startup BizCast Small Business Week Contest ended. Thanks so much to everyone who entered, and also to prize contributors PRWeb, NetSearch Direct, and Carbonite!

The names of the contest winners will be announced in the episode to be published on Wednesday, April 16. That episode will be a departure from the normal format as well, as I’ll be joined by a co-host! My co-host and I will read through the best of the small business advice submitted in the entry forms. The show will break all the rules of Startup BizCast, so don’t miss it!

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Small Business Week Contest Update

We’re now only about a day and a half less than 24 hours from the end of the Startup BizCast Small Business Week Contest! Have you entered yet? You can’t win if you don’t enter, and the prizes in this contest are considerable — about $2,000 worth of “considerable”. And, all prizes are designed to help small business owners, freelancers, entrepreneurs, and even those who WANT to start a small business!

Click here for details on the contest.

Click here to go straight to the entry form.

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