Startup BizCast

A production note for those of you who might be interested:

The latest episode of Startup BizCast, show 47, was recorded with a new microphone. I’ve been meaning for a while to swap out the mic I had, an AKG, because it seemed to have a bit too much high end. I’ve never been able to properly lower that high end without making the sound too “muddy”. My new microphone, an MXL 990, seems to be a big improvement the first time out. It sounds great and, much less importantly, it looks pretty cool! I can definitely tell the difference in the sound of the show, but I’m hyper-critical about these things.  I’ll probably continue to tweak the low end slightly, but I’m pretty happy with the purchase.

Let me know what you think!

 Startup BizCast Episode 47 [13:30m]: Play Now | Play in Popup | Download

I was racking my about the topic of this week’s Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling … and I think it’s a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if I have to put her “in a box” she’ll answer to the title of communications consultant. She prefers to be called a business storyteller, however. In this week’s Startup BizCast interview, she gives us advice on how to leave the pie charts behind in your presentations, and start telling memorable stories.

I pre-empted this week’s BizCast Brief due to lack of solid news out there, but please check out this week’s Small Business Recommended Reading.

Links mentioned in this week’s episode:
Mighty Casey Media (www.mightycasey.com)

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.

Startup BizCast’s theme music is “Dangerous Toys” by George Fletcher’s Bourbon Renewal. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

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Here’s this week’s recommended reading from Startup BizCast!

Reduce Your Company’s Carbon Footprint
TheStreet.com

Scrimping on your salary? Beware an audit
Fortune Small Business (via CNNMoney.com)

20 Questions with Shawn Boyer (Small Business Person of the Year)
Richmond.com

Most bosses ‘untrained’ in dealing with homeworkers
trainingzone.co.uk

What Tight Credit Can Mean for Small Business
The Entrepreneurial Mind

I don’t have a guest booked for episode 47, which is coming up next week. I kind of wanted to do a solo episode, so I didn’t work too hard to find a guest, to be honest. The only problem is that it’s occurred to me that I don’t have a topic. So, I’m opening it up to you … the listener. Hit me up on my contact form or, preferably, in comments on this post. Let me know what you’d like to hear about. Obviously the topic needs to be something I know a bit about, otherwise I’ll just have to make it up … so try to keep it related to marketing, public relations, social media, or Web 2.0.

Fire away!