http://www.startupbizcast.com/2008/09/23/small-business-recommended-reading-9-23-08/ The Small Business Advice Podcast That\'s Shorter Than Your Coffee Break Wed, 23 Feb 2011 05:43:04 -0700 hourly 1 http://wordpress.org/?v=3.1 http://www.startupbizcast.com/2008/09/23/small-business-recommended-reading-9-23-08/#comment-6435 Kris Bovay Wed, 24 Sep 2008 03:29:19 +0000 http://www.startupbizcast.com/2008/09/23/small-business-recommended-reading-9-23-08/#comment-6435 Commenting on Brand Building Tips (on a budget) published by SEO Book: "the key is to repeat a single, simple, compelling message, over-and-over again"; I think the challenge for most small business owners is in creating that message. The reasons that they got into the business seem to get intermixed with their message - and that's not focused on the customer or the market but on themselves. It is a hard distinction to make - but a necessary one if you want to build a strong brand. Commenting on Brand Building Tips (on a budget) published by SEO Book:
“the key is to repeat a single, simple, compelling message, over-and-over again”;
I think the challenge for most small business owners is in creating that message. The reasons that they got into the business seem to get intermixed with their message – and that’s not focused on the customer or the market but on themselves. It is a hard distinction to make – but a necessary one if you want to build a strong brand.

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