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Startup BizCast #70 – News Release SEO (Jiyan Wei)

This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes.  The topic of the week is SEO for press releases.  More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don’t know how to maximize the work put into writing the releases and posting them.  Jiyan Wei is a product manager at online news release presswire PRWeb.  He was my guest back in episode #7, and now he joins me for #70.  Kind of symmetrical, don’t you think?

One more note about Jiyan — for any new listeners who found this show after hearing my presentation at the PRWeb webinar … yes, this is the same Jiyan that was the moderator :)

Also this week, I have listener advice submitted via the “Submit YOUR Advice” form, and business news in the BizCast Brief.

Links mentioned during this week’s episode:
ROI of Online Press Releases Executive Summary (pdf)
PRWeb (www.prweb.com)
New Influencer – Jiyan’s Personal Blog (http://www.newinfluencer.com)

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.


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Startup BizCast Recommended Reading (10-28-08)

Here’s this week’s recommended reading!

Small Business Economic Confidence Continues to Slide
MarketWatch (News release)

Small business owners reap benefits of social media
ZDNet

Joe Who? Small businesses say they’re not being heard
Reuters

Last minute battle for the small business vote
The Journal Blog

Small Business Marketing; 3 Tips to Improve Your Email Marketing
Smart Marketing

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Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman)

Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses.  They’re franchises, and most of the time they’re owned by someone in your area.  There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t often view them as being home grown.  This week’s guest on Startup BizCast is Sherri Fishman from Fishman PR, a public relations firm that specializes in marketing franchisees and franchisers.  She’ll have some tips on how you can work to get publicity for your franchise small business.

NOTE: There was a bit of audio difficulty in this week’s episode.  We had trouble with the interview phone line, which led to a ticking sound while Ms. Fishman talks.  I attempted to filter it out, but it only made things worse.  My apologies for the lapse in quality!

Also this week, in the BizCast Brief … help for UK small businesses, the best places in Canada to have a small business, and things aren’t as bad as they seem economically!

A word from our sponsor:
Try GotoMeeting free for 30 days! For this special offer, visit www.gotomypc.com/techpodcasts!

Links mentioned in this week’s episode:
Fishman PR (www.fishmanpr.com)

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.


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Small Business Recommended Reading (10-21-08)

Here’s this week’s small business recommended reading from Startup BizCast:

Steps taken to help small businesses
Reuters UK

The best cities for small business
Financial Post (CA)

Looking for a Job? Try a Small Business
The Wall Street Journal

Small Business: Bonuses may be casualty of economy in ’08
Seattle Post-Intelligencer

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Presenting at a Free PRWeb Webinar on SMB Marketing

I’ve been invited to be one of two presenters at an upcoming free webinar from PRWeb.  I was presenter at one earlier this week that was a record-setter for PRWeb.  There were approximately 1,000 attendees for that event, and the one coming up next week could be even bigger.

The next webinar will be on October 22 at 2:00 p.m. ET.  The topic will be Use PR  to Grow Your Business.  My co-presenter will be Amy C. Cosper, Editor-in-Chief of Entrepreneur Magazine.

To register, simply follow this link!

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Startup BizCast #68 – Small Business Expense Management (Toffer Grant)

This week, we’re talking about how to manage the flow of money going out the door, while the poor economy worldwide may be limiting the amount of money that’s coming in the door.  My guest is Toffer Grant, founder and CEO of PEXCard, a company that offers prepaid VISA cards for use by businesses in expense management.  His company has also launched a blog on corporate finances.  He has tips on how you can manage the expenses of your employees.

Also this week, in the BizCast Brief – news of Barack Obama’s small business plan, Wall Street Journal’s top 15 small business workplaces, and small business week in Canada.

A word from our sponsor:
Try GotoMeeting free for 30 days! For this special offer, visit www.gotomypc.com/techpodcasts!

Links mentioned in this week’s episode:
PEXCard (www.pexcard.com)
Corporate Finance Blog (www.pexcard.com/blog)

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.


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Small Business Recommended Reading (10-14-08)

Here’s this week’s Startup BizCast Small Business Recommended Reading for October 14, 2008 — my wife’s birthday.  Happy Birthday to her!

Candidates Present 401(k) and Small-Business Plans
The New York Times

Top Small Workplaces 2008 
Wall Street Journal

Small Business Week 2008
BDC (Canada)

Small business: Getting past the gatekeepers
Newsday

Twitter: Not A Waste Of Time For Small Business Owners
Internet Marketing NewsWatch

MySpace Woos Small Business And Personal Advertisers With Targeted Ads
eBrandz

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Startup BizCast #67 – Online News Release Distribution Services Updated (Steve Mullen)

Almost a year and a half ago, in episode five of Startup BizCast, I reviewed a list of online news release distribution services.  These sites will post and distribute your news release across the web, bringing benefits like SEO and potential media coverage.  Since it’s been so long since that episode, and a number of these sites have changed their services, I decided to revisit the subject with this update and re-review!

Also, in BizCast Brief, small business owners upset with the Feds, the SBA ups its disaster loan rates, and Colorado targets CEOs.

A word from our sponsor:
Try GotoMeeting free for 30 days! For this special offer, visit www.gotomypc.com/techpodcasts!

Links to sites mentioned in this podcast:
PR Newswire (www.prnewswire.com)
PR Web (www.prweb.com)
PR Log (www.prlog.org)
PR Leap (www.prleap.com)
24-7 Press Release (www.24-7pressrelease.com)
I-Newswire (www.i-newswire.com)
Wikio (www.wikio.com)

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.


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Small Business Recommended Reading (10-07-08)

Here’s this week’s Startup BizCast Small Business Recommended Reading!

Small Business Owners Divided on Wall Street Bailout Plan
PRWeb (news release)

SBA ups interest rate on many disaster loans
Triangle Business Journal

Sending CEOs to the slammer
CNN/Money

Ask an Expert: It may be time for a ‘small business bailout’
USA Today

Small Business Owners Unfamiliar with Risks Involved in Workers’ Compensation Insurance from Self-Insured Groups
MarketWatch (news release)

Ease-of-Use Essential for Small-Business VoIP
SmallBusinessComputing.com

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Startup BizCast #66 – Small Business Video (Benjamin Wayne)

A recent study from ABI Research indicates that the number of people watching videos online has doubled in the past year.  It’s obvious that people are becoming more comfortable using this technology.  What that means, is that you should be using it for your business!  My guest this week is Benjamin Wayne from Fliqz, an online video site that works primarily with businesses.  He has tips on how you can use web video to your benefit.

Also in this episode … news about the economy and an Australian maternity leave proposal … in the BizCast Brief!

Links mentioned on this week’s episode:
Fliqz (www.fliqz.com)

Also — don’t forget to join the Startup BizCast Group on Facebook!

Startup BizCast’s theme music is “Entranced” by Blake Emrys. The full version of the song, along with other music by the same artist, can be downloaded at Podsafe Music Network.

Startup BizCast is produced by BizPodz, the corporate podcast production service from EndGame Public Relations, LLC. For more information on how your business can take advantage of the social media revolution, please visit www.endgamepr.com/podcasts.


Get each episode as it’s published: RSSiTunesBlubrryPodcast Alley

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