Comments on: Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman) http://www.startupbizcast.com/2008/10/22/startup-bizcast-69-marketing-for-franchisees-sherri-fishman/ The Small Business Advice Podcast That\'s Shorter Than Your Coffee Break Wed, 23 Feb 2011 05:43:04 -0700 hourly 1 http://wordpress.org/?v=3.1 By: Kris Bovay http://www.startupbizcast.com/2008/10/22/startup-bizcast-69-marketing-for-franchisees-sherri-fishman/#comment-6467 Kris Bovay Sat, 25 Oct 2008 16:04:01 +0000 http://www.startupbizcast.com/2008/10/22/startup-bizcast-69-marketing-for-franchisees-sherri-fishman/#comment-6467 In my experience working with small business owners (some of whom have been franchise owners), I've found that while (as Steve and Sherri said in the podcast) they need to be sales people and marketers, they are often not comfortable with those roles. And because they are not comfortable in and with sales and marketing, when times are tough they find it easier to cut budgets in those areas (instead of holding the budget or even growing it). I've worked to address this issue with business owners by helping them set up measures to assess their investment in, and payback from, marketing and sales; the tangible positive impact that marketing and sales can have on their business. In my experience working with small business owners (some of whom have been franchise owners), I’ve found that while (as Steve and Sherri said in the podcast) they need to be sales people and marketers, they are often not comfortable with those roles.

And because they are not comfortable in and with sales and marketing, when times are tough they find it easier to cut budgets in those areas (instead of holding the budget or even growing it).

I’ve worked to address this issue with business owners by helping them set up measures to assess their investment in, and payback from, marketing and sales; the tangible positive impact that marketing and sales can have on their business.

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